Page 8 - EXHIBITION BOOK - BOOK 1 Before!_Neat

CHAPTER 2 EXHIBITION STATISTICS – THE REAL FACTS

As a potential exhibitor at a show you will always hear from companies the reasons why you shouldn’t
exhibit and how much time, hassle, cost, and stress Exhibitions are. It’s ironic that all these reasons are
offered with no real facts as to whether they work or not and the reasons not to exhibit are taken as fact
without any real proof. I am obviously biased as I am in the industry, but I am also very straight up, and I
offer you the real statistics on exhibitions below. I don’t have a personal stake in you doing any show, but
these statistics below are real. They are taken from many reputable sites that offer credible and real
business advice to companies on how to market themselves.

83% of exhibition attendees have purchasing authority

85% of decision makers believe going to shows saves them time & money sourcing suppliers
Over 90% of attendee’s plan to purchase in the next 12-15 months
86% of exhibition attendees have not been seen by your sales force in last 12 months

63% of marketing managers agree that exhibitions are crucial to retaining market share
Almost 20% of exhibiting companies do not track exhibition ROI
80% of exhibition leads are not followed up

The Exhibition industry continues to grow and 2018 is reckoned to be biggest year
260m people visit exhibitions every year
Face Shows are the #1 source for decision makers

39.2% of b2b marketing budget is allocated to trade shows more than print and social media combined
It costs 22% less to contact a potential buyer at a show than through traditional channels
Trade show promotions boost your lead count by 33%
76% of companies will maintain/increase their trade show budget (32% Increase & 44% maintain)

For every € invested in a trade show, exhibitors on average see a €6 return
80% of businesses agree they spend more money with companies they meet face to face
Exhibitions rank 2nd in terms of marketing channel effectiveness (website #1)

67% of all attendees represent a new prospect
46% of attendees are executive or upper management level
76% of executive decision makers asked for a quote at the last show they attended

The actual cost of a face to face meeting with a prospect at a show is €142 and €259 in prospects office
51% of tradeshow attendees requested a sales Rep to visit them after the show
Over 50% of visitors are there for the first time