Page 7 - EXHIBITION BOOK - BOOK 1 Before!_Neat

✓ 83% of exhibition attendees have purchasing authority
✓ 85% of decision makers believe going to shows saves time & money sourcing suppliers
✓ Over 90% of attendee’s plan to purchase in the next 12-15 months
✓ 86% of exhibition attendees have not been seen by your sales force in last 12 months
✓ 63% of marketing managers agree that exhibitions are crucial to retaining market share

There are many other statistics in the next chapter which may surprise you but will also help in your
planning for your upcoming show.

Write down a list of 5 objectives you are looking to achieve at your next Exhibition – Go on be CREATIVE!

1. _____________________________________________________________________

2. _____________________________________________________________________

3. _____________________________________________________________________

4. _____________________________________________________________________

5. _____________________________________________________________________