Page 6 - EXHIBITION BOOK - BOOK 1 Before!_Neat

Most companies say the main reason for doing an exhibition is the actual sales you get from exhibiting and
this makes complete sense but also consider that by exhibiting you can achieve many many other
objectives also. To me a sale at an Exhibition is not simply a sale but rather the opportunity to gain a client
and a client who will not buy just once but multiple times and this is important to consider over the longer
term and how a sale is a once off, but a client comes back. Oftentimes companies don’ t consider the other
things they can achieve by exhibiting. I won’t bore you with lots of details but consider these as
possibilities and it can really open your mind up as to why the exhibition industry continues to grow.

• Gain clients not just sales
• Meet and solidify relationships with existing clients
• Conduct market research for future product launches
• Gain new relationships with potential distributors of your product at home and abroad
• Get feedback on current product modifications that will make your clients buy more
• Meet potential superstar new employees without the need to use a recruitment agency
• Build relationships with new clients
• Save your sales reps time by using the event for future appointments
• Launch new products
• Meet your competitors and see what they are up to!

So, an exhibition can offer you an opportunity to solve multiple problems or issues at one time in one place
with buyers who have come to a show because they are specifically interested in that sector. There is no
other medium that can offer you all this in one place at one time, so when you are considering where your
marketing €€ are being spent, maybe give a thought to what you can really achieve and not necessarily
that Exhibitions are expensive. €5 spent on advertising is a waste of time if you get nothing from it. Have a
look at the statistics below which give you some real figures about Exhibitions and why they work. These
facts are taken directly from industry and represent the reality about shows and why the industry
continues to grow.