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Best practices from


       PAM/DPAMs







      1                                               Find champion/-s to maintain 24/7 Citrix presence





      2                                Make sure to understand what challenges your partners are facing






      3                             Enable partner to articulate value to their customer base and verticals




      4                     Work with management and the service team to integrate Citrix Cloud Services






      5                       Using the partner questionnaire will help you to minimize potential obstacles




      6        Use trend setters within each industry to help your partners leverage their conversation to LoB





      7         Collaborate with other vendors AMs to drive collaborative opportunities and increase deal sizes






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