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From farming to managing:


       Measure partners effectiveness











                                                                                                  Demonstrate that expanding their
                                                                    6
                                                                                                          Citrix approach is worth it












                                                                                                      Measure
                                                                                                       Partner                                         These KPIs
                                                                                                   Effectiveness                                       should be …



                                                                                        •   Hold partners accountable:
                                                                                            get visibility into partners                       Mutually agreed upon in
                                                                                            compliance                                     •   advance
                                                                                        •   Pay partners based on                          •   Reviewed together at
                                                                                            their success in driving                           regular intervals
                                                                                            outcomes and growth in
                                                                                            the cloud services base                        •   Objectively measured

                                                                                        •   Reward renewals



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