Page 35 - CCMWS - Cisco and Citrix Mobile Work Space

Enterprise Mobility – Cisco & Citrix Objectives

Shifting the Game – make Cisco Preferred Mobility Partner

Increased Increased Increased
Market Share Market Awareness Wallet Share

Increase EM Market Inform New Mobility Deliver Emerging
Share by 4% by 2017 Buying Centers and XaaS/Cloud

Expand Sales Insertion Influencers Consumption Models
and Cross-sell
Opportunities Increase Customer Expand into New
Credibility Through Mobility Categories
Increase Partner Solution Strategic Relationships
and Service Revenue Build New Enterprise
Differentiated Positioning Mobility Solutions
Build Solutions with vs Technology and
Industry Leading Partners Systems Players Leverage Enterprise –
SP Mobility Integration