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Business Analysis Tools
• Business Model Canvas
• Can be used to establish a consensus view among customer C level
executives regarding strategy and major processes
• Can help you identify areas of gaps in your own knowledge about your
customer's overall strategy and operating model
• Make sure you know the 4 areas and 9 building blocks
• Consider Customer Segments first and separate customers into multiple
customer segments in the following circumstances:
• They are willing to pay for different aspects of the offer
• They are reached through different distribution channels
