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Business Analysis Tools
• Business Motivation Model
• The purpose of the Business Motivation Model is to identify influencing
factors that determine business strategy, assess the level of need for
change and define the elements of a business plan to make that change
• Influencers are the internal and external driving forces behind a customer’s
priorities and initiatives
• A goal is a desirable business state that the enterprise wants to reach and
specifies the end, not the means of achieving it
• An objective specifies one of the milestones to reach one or more goal
• Objectives should be defined in SMART terms
