Page 180 - BV-BC 4 days
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Influencers                    WHAT
                                         is affecting our business?
Internal             External
                                         WHY
         Assessment                      do we have to react?

Opportunities          Threats           WHERE
                                         do we aspire to be?
Vision         Ends    Objectives
                                         HOW
               Goal                      will we reach that state?

Mission   Means        Tactics

          Strategy

Reference Object Management Group (OMG)
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