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The first step in understanding the business economics is to determine the type of cloud partner you strive
to become. The good news is that most Cloud Service Providers offer a low investment alternative to get
started.

Investment XaaS XaaS XaaS Resale is probably the
Resale Whitelabel most important model for most
Cisco Partners that are
10-15%* 20+%* focused on traditional CPE
resell because:
Referral/ Margin Opportunity
Agent • Requires limited capital
investment
3-5%*
• Establishes a recurring
revenue model

• Revenue and margin build up
over time

BUT, you must add value
through your own services
and/or by aggregating services

*Based on industry research and partner interviews. Some solution
providers state higher margin opportunities depending on the service
provider, the partner relationship and product offering.

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