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Target the Buyer – IT and Beyond

























                                                                                                                                                            Network

                                                                                                                                                            Manager
        Line of Business Owner                                         CIO                             Application Manager                               Network Manager



   Key application purchaser and                     Drives strategic IT initiatives               Responsible for applications                Approves, deploys, and manages
   influencer                                                                                                                                  network infrastructure
                                                     • Financial or strategic decision             • Application functionality

   • Integrated functionality                            maker                                     • Time to Deliver                           • Consolidation
                                                                                                                                               • Standardization
                                                                                                   • Application development,
   • End-user experience                             • ROI and TCO                                     testing, and deployment
   • Time to Market                                  • Time to Deliver                                                                         • Manageability
                                                     • Service delivery




                Productivity Benefits                              Strategic IT                        Benefits, Functionality                          MPX/VPX/SDX



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