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Primary Decision Making / Buying Unit







                                                             Technical                 Will it be compatible with existing & future

                                                              Decision

                                                                Maker                  architecture & systems?









                               The

                          Decision                                  Functional                    Will it deliver my critical
                                                                     Decision
                      Making Unit                                      Maker                      business outcomes / KPIs?













                                                             Financial

                                                             Decision                  Does it fit within our budget & are we getting
                                                               Maker
                                                                                       the best deal?




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