Page 6 - Application-led Cloud Sales - ALCS 7 AUG

Customer Context = Business Opportunity

• Impact of “Digital Business”  IT IS the business
• Imperatives:

• Speed  traditional IT architecture becomes a constraint (siloed, static)
• Size  traditional IT systems are sized at purchase (for peak workloads)
• Flexibility  traditional IT systems are too rigid (don’t shrink/grow)
• Lower TCO  traditional IT systems are expensive to own/run (asset based)

• Cloud offers a viable alternative to traditional IT for certain workloads…