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Primary decision making / buying unit






                                                                 Technical            Will it be compatible with existing & future

                                                                 Decision             architecture & systems?
                                                                   Maker











                                  The
                                                                       Functional               Will it deliver my critical business outcomes
                             Decision                                   Decision                / KPIs?

                         Making Unit                                      Maker






              Average 5.4 people in

                      a corporate

                procurement cycle                               Financial

                    (source: CEB)                               Decision              Does it fit within our budget & are we getting
                                                                  Maker               the best deal?







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