Page 8 - BT Advise Sales Workshop
P. 8
Changing Customer Demands
“I don’t want to build, I want to
“I’ll pay as I consume not upfront” consume”
“Your complexity is not my problem
and I won’t pay for it”
“Sell me an outcome, not a technology”
“Align your offers to my business
problems, not your organisational
structures or goals”
“And by the way, I’m not the IT department”
BT Advise. Knowledge that delivers
