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GROW User Adoption to Make Money

       3                                      Cash Out         3                                      Cash Out
    2.5                                       Cash In       2.5                                       Cash In

       2             Year  Year  Year  Total                   2             Year  Year  Year  Total
    1.5                1     2     3                        1.5                1     2     3
                                       -0.9                                                      -2
       1             -0.2  -0.2  -0.3   2.4                    1             -0.4  -0.6  -0.8   3.3
    0.5                                                     0.5
                      0.4   0.7   1.3                                         0.5    1    1.8
       0                                                       0
   -0.5                                                    -0.5

      -1                                                      -1
   -1.5                                                    -1.5

               Year                                                    Year
                 0                                                       0

Cash Out -0.2                                           Cash Out -0.2

Cash In 0                                               Cash In 0

Low adoption means low                                  Greater adoption means
revenue to you and modest                               accelerating benefits for customer
benefit to customer                                     and you.
                                                        Financial benefits for both
                                                        Customer and you.
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