Page 10 - Business Builder
P. 10
Partner Assessment – Guidance & Outputs
Review Citrix revenue history How do they Updated
• Examine last year’s revenue by product family and quarter compare to Partner Profile
• Evaluate net new business and overall growth goals their peers?
• Assess cross-sell and upsell activities
Conduct a
Understand Partner’s capabilities Peer SWOT
• Review list of current certifications and specializations
• Compare capabilities to sales history, and identify potential gaps Analysis
Determine focus for Partner meeting Draft an Initial
• Consider strategies to grow net new business Value
• Identify goals to discuss with Partner
• Prepare list of relevant resources Hypothesis
