Page 6 - Business Builder
P. 6
Over-riding Principle: Citrix & Partners want the SAME thing
• Partner plans should be transparent (excluding internally sensitive data e.g. margin)
• Partner plan information should ONLY lead to delivering the 4 Mutual outcomes:-
Target Outcomes:
1) Opportunity to Make Money
2) Advice to Differentiate
3) Be Easy to do Business With
4) Loyalty & Trust
