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Engaging with BDMs - Stakeholder Needs
Role HRD MKD FD SD CSD LEG PRD
Responsibility Staff Marketing Financial Sales Customer Legal Product
Performance Performance Performance Performance Service Requirements Development
Top 5
Outcomes & • Reduce • Improve • Reduce • Revenue • Improve • Ensure • Improve
staff campaign CapEx growth time to regulatory innovation
KPIs turnover ROI resolve compliance
• Improve • Improve • Reduce
• Cost of hire • Increase ROI close rates • Reduce • Data time to
• Time to market response protection market
share • Improve • Lead times
competence TCO generation • Reduce • Product
• Training • Improve • Increase costs testing
lead • Reduce • Increase customer
cost per conversion costs sales satisfaction • Improve • ROI costs
employee efficiency efficiency • Wholesale
• Length of • Improve • Budget • Reduce
service customer predictabilit • Improve staff costs
insight y customer turnover
intimacy
Top 3 Oracle
Systems / Workday
ISVs Bullhorn
