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P. 42

Key Business Buyers

CEO

                   Speed of Innovation

                       Use the best processes

Workforce Productivity                         CFO

 Attract & retain best employees,                Prudence
keep productive & happy
                                                  Financial best practice
 OperationalEffectiveness
                                                      Reduce Business Risk
  Deliver the best results at the
 best cost                                             Financial best practice

LOB  Sales, Project Management, Training,      Compliance
     Product Management, Customer Service /
     Support, Business Development, Marketing  Ensure compliance with
     / Press Relations, Finance / Investor     regulation etc
     Relations, Human Resources / Corporate
     Communications

     PROCESS, PROCESS, PROCESS
     Efficiency and Effectiveness!
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