Page 19 - PowerPoint Presentation

Cloud Services Reseller - Engagement Opportunities

The first step in understanding the business economics is to determine the type of cloud partner you
strive to become. The good news is that most Cloud Service Providers offer a low investment alternative
to get started.

Investment XaaS XaaS XaaS Resale is probably the
Resale Whitelabel most important model for most
Cisco Partners that are
10-15%* 20+%* focused on traditional CPE
resell because:
Referral/
Agent • Requires limited capital
investment
3-5%*
• Establishes a recurring
revenue model

• Revenue and margin build up
over time

BUT, you must add value
through your own services
and/or by aggregating services

*Based on industry research and partner interviews. Some solution Margin Opportunity
providers state higher margin opportunities depending on the service
provider, the partner relationship and product offering.