Page 18 - PowerPoint Presentation

Primary Drivers for Cloud Solutions

The primary business reasons organizations like yours are adding a cloud or recurring
revenue practice to their business:

Expand market: This might mean selling to a new industry, new segments within your
current target customers, or to address new business needs within your existing customers.

Generate more predictable revenue stream: One of the most attractive aspects of cloud
offerings is that solution providers can develop a more predictable, recurring revenue
stream. New service opportunities might include assessments, integration and data
migration services.

Improve profitability: Cloud services allow solution providers to prospect customers
outside their local geography more easily, extending the reach of existing sales efforts.
Recurring revenue streams can help increase margins and services attach rates.

Reduce business risk: There is definitely an element of risk in making the cloud business
transition; for one, it may take multiple cloud deals to generate the same revenue you
previously could expect from a large project. But adding cloud services can help your
organization create a more predictable cash flow, standardize product deliverables and
make better use of existing intellectual property.