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Prospector

• Thrive in changing business environments
• Often promote creativity over efficiency
• Prioritize new product and service development and innovation
• Generally decentralized, have few levels of management and encouraging

collaboration among different departments and units

Defender

• Functions best in stable environments
• Tries to insulate themselves from changes wherever possible.
• Use established and standardized processes to maintain low costs
• Usually the first organizations to adopt new production-related technology

Analyzer

• Combination of the above two
• They take less risk and make less mistakes than a prospector, but are less committed to

stability than defenders
• Likely to be the first organizations to adopt new managerial procedures and systems

Reactor

• Tend to not have a systematic strategy, design, or structure often reacting to events as they
occur

• They are not prepared for changes they face in their business environments.

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