Page 10 - CSAM2 - Successful Sales Engagement for Cloud Services
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Why is This Important?

• By end of 2015, cloud-based solutions will be growing at a faster rate than
  on-premises solutions and 50% of all new application independent software
  vendors (ISVs) will be pure software-as-a-service (SaaS) providers#

• From 2013 through 2016, $677 billion will be spent on cloud services worldwide*

   o North America accounts for 59% & Western Europe 24% of that growth

• Over the 2013–2017, public IT cloud services will have a compound annual
  growth rate (CAGR) of 23.5%

   o Five times that of the industry overall

• More than one-third of IT budgets now spent on Cloud#

   o Private cloud deployments are currently where the majority of information is stored in the cloud
        (24%), and the trend will continue to dominate 18 months from now (33%)

   o two-thirds of companies expect to increase cloud spending in the next 12 months

† IDC, 9th March 2012   # IDG Enterprise Cloud Computing Survey, Jan 2012
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