Page 13 - CSAM2 - Successful Sales Engagement for Cloud Services

Market Snapshot: PaaS

Most PaaS services fall into four different types of platforms today:

• Computing Platforms –Instead of buying bundled services, you can contract for individual
applications for your computing needs. Flickr is an example of photo storage that allows you
to store your photos in one location and it is delivered as a PaaS.

• Web applications – Services that allow you to use applications through APIs. For instance,
YouTube and Twitter would be two popular examples of web applications as PaaS.

• Business applications –showing up to handle the computing needs of clients in a variety of
ways. These could include industry-specific applications or generic business applications such
as database technology, web conferencing or voice over internet telephony.

• Social applications – social applications that allow you to integrate into your websites, either
on the public end or the back end. Examples include Facebook.