Page 17 - CSAM2 - Successful Sales Engagement for Cloud Services

Market Snapshot: IaaS

• Significant Growth from “broad” and “focussed” providers.

• Broad = 32% annual growth
• Focussed 28% annual growth

• Providers who offer immediate self-provisioning of storage and server capabilities
are winning

• Providers who offer multiple APIs and multiple locations are winning

• Enterprise buyers buy more from focussed providers

• due to customisation and representation while foregoing some cost savings