Page 5 - Partner Business Transformation Workshop Refresh

The changing IT marketplace

● Customers’ worlds are changing to meet new business demands

− many are adopting Cloud as a “fast-track” approach to IT

● For continued success, Vendors and their Partners must mirror this

− offer both traditional and Cloud solutions

● Cisco is embracing this change in its business & technology strategy

− continuing to deliver traditional “best of breed” solutions whilst
aggressively building and enabling its Cloud services portfolio

● This provides a win-win-win foundation for

− Customers - get to meet new demands through trusted partners/known
relationships & brands

− Partners - can retain customers, gain growth opportunity and leverage
existing technical skills