Page 11 - SCSL - Buying Models Business Outcome Workshop

2QFY’17 Americas Software Workshop | Sell Software to Make Stretch

EA’s - It’s A Great Time for Growth

Recurring Lifecycle

Software Revenue Management
Product Channel
20% Bookings growing Practice
Drove Collab EA deal
of total 40% (29x avg.
channel business sizes 36% greater
channel booking than

growth) average
Software Underpenetrate
EAs
Growth 11x faster 16%

than Product Growth
(15% vs 1.4% YoY) of Collab
SW business

Source: Cisco Bookings Report Fiscal 2016 YTD – Product Only