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СЕКРЕТ УСПЕХА

The number of customers is defined as K × Cv,
K in this case is the number of your potential customers (item 1.), Cv is the conversion
rate. The number of potential customers turned into real ones (p. 2).
The average income from each client is calculated according to the formula $ × #, in
which $ is the average purchase, # is the number of purchases made by the client for a certain
period (transaction).
So, it turns out:

Cv х х leads х х $ х х #

М х х sales

= =

М х х leads х х Cv хх $ х х #

leads is the number of potential customers (the ratios by 15 %, we get double profit from our
term is usually used in international practice). business. For example, before you received
To increase the effect of sales, each of income of $ 10,000 per month, now you will
these ratios needs to be increased. How to do it? receive $ 20,000.
The work needs to be built on all the coefficients To obtain positive dynamics, we will
at the same time. However, to expect that with have to work at full strength, take and double

an increase in the number of leads, we will have each of the coefficients, we will receive an
to spend a lot of money on advertising, since increase in profit thirty-two times. From $
it increases precisely thanks to advertising. 10,000 we get $ 320,000. You can spend
Attracting a new customer is about seven more than one year on this. Nevertheless,
times more expensive than selling something the result, as we see, is justified. Therefore,
to a regular customer. Due to advertising work in the direction of increasing the five
investments, our sales are not growing, only the factors is one of the main ones. None of the
number of customers who contact us is growing. ways will increase your profit immediately by
If our company does not have a clear mechanism one hundred percent, but there are ways to
for working with clients, the service leaves much increase sales and profits by several percent.
to be desired, sellers talk rudely and after-sales By increasing the basic coefficients, it is
work is not done with the client, the budget spent possible to achieve a small increase in the
on advertising services can be called wasted. For income of each factor separately, with the
example, our conversion rate will increase from introduction of several methods; the result
3 % to 4 %, respectively, sales will rise by more will be more effective and profitable.
than 30 %. We see that by increasing the ratio Ways to increase key coefficients
from 4 % to 5 %, there is an increase in sales In any case, increasing one coefficient
by as much as 25 %. Increasing each of the can be a simple task. Each business has its

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