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СЕКРЕТ УСПЕХА
own cheap coefficient. But the main for most companies is this sales system:
The easiest income is working with margin; it affects income directly.
Ways to increase sales:
Average Repeated Incoming
Margin check Conversion sales flow
● working with an average check is one of Distribute the coefficients in the order
the cheapest ways. The fastest is to offer the of "costs":
customer something else to the main purchase. the first – margin
Usually most customers agree; the second - average sales,
● increase in conversion rate. It very often the third - the conversion rate,
happens that the calls of a potential customer the fourth - the number of transactions
are answered by an illiterate employee who, fifth - the number of potential customers
by his ignorance, discourages a client from (leads).
wanting to make a purchase. Excluding this
fact, we will significantly increase our sales. Before you invest your budget in an
Replacing an incompetent answering call advertising campaign, you need to think
employee more literate; carefully; maybe it makes sense to work out
● number of transactions. We need to think a different coefficient. If your business is just
carefully about which way we can make our in its infancy, or if you do not have enough
customers come back to us again and again. finance for advertising, you should work out
Can do it with the help of a regular monthly the first factors. Having made a profit from
fee, then the customers attracted by us will these ratios, you can use them to work out
always bring us money; and increase the following ratios. If there are
● an increase in the number of regular customers no clients at all, you should start by increasing
through various advertising moves, which, as leads, i.e. from creating an incoming stream
a rule, take a lot of money. of potential customers.
Elena Sycheva, private business consultant.
Stanochniy park 41
