Page 12 - Home Business - Fall 2018

Th e word reoccurring is an important element
when it comes to print advertising, and any 5 WAYS TO FIND MEANINGFUL INFLUENCERS ON A BUDGET
other type of advertising for that matter. Raising
local awareness of your business can generate on-celebrity connect with leads and
word-of-mouth advertising by people who infl uencers are customers. Don't neglect
Njust as, if not more your interactions on these
know you personally. Th is can be a powerful
than, infl uential than sites and use them as
recommendation.
celebrities. Use these direct pathways to fi nd MARKETING & SALES
Use Micro-Influencers fi ve tips to fi nd better infl uencers. Pay attention
Micro-infl uencers are people who have a small infl uencers for your to those who emerge
following of between 1,000 to 100,000 followers. startup, without having to as your biggest brand
pay astronomical fees. advocates on social
Th ey are not big celebrities, but they should not
sites and examine their
be ignored either. Even though they are not a 1. Ask Friends potential to promote your
household name, they have more personal and Co-workers brand to their followers.
engagement and are trusted by their audience. for Influencer
Recommendations 4. Reach Out to
Micro-infl uencers are oft en easy to contact. You Starting with your Journalists
can search for them using relevant hashtags and own network to fi nd Businesses should know
keywords for your business. Th ese people can infl uencers is a way to that journalists are hungry
become your best brand advocates, but their convey an established for story ideas and are
services are not free and you may have to pay as relationship when you're approaching very active on Twitter. In a fast-paced news
much as $100 per post, but it is worth it because potential new infl uencers. It might also be world, any coverage that can be given to
of the degree of infl uence that they have on possible to ask whomever is the follower of the next giant product or service is huge
your market. the infl uencer to approach them or provide for a journalist. Most newspapers, TV
an introduction for you. Bloggers and social stations, magazines and other traditional
media users with high engagement (not news outlets feature “tips” sections, where
“Taking advantage of just followers) are great accounts to start media consumers can submit story ideas.
Don't be afraid to use them, since whoever
following. You'll want to learn more about
today’s technology and their content and their interactions, so when covers your brand may become an
you pitch them to check out your product
advocate who can infl uence on your
social media can have or service, it is relevant to what they are behalf in the future.
consistently producing.
big payoffs. ” 2. Search Forums on Reddit 5. Browse Influencer Tools
Klout and BuzzSumo are two tools that
While it's not a traditional social media site, will show you who notable infl uencers are
Videos Are King Reddit's content reaches far beyond its based on topics you submit. When you
Nowadays, people like to watch videos much website users, as its posts get shared and fi nd infl uencers through wide-reaching
more than they like to read written content, distributed after showing up on the site. tools like this, the best way to get noticed
Subscribe to communities that relate to by infl uencers and form a connection is
and with a little bit of soft ware and some basic
your business, connect with other Reddit to follow them on social media, subscribe
knowledge, it is now easy to produce your own
users, and see whose content they're to their blogs and consume their content.
video content. Some of the most infl uential
posting to get a better idea of potential By paying attention and citing specifi c
people in today’s marketing world are self- infl uencers so you can ultimately build examples of why a partnership with your
made YouTube stars. your business. business would benefi t the infl uencer,
they'll be more likely to consider your
Now you have several ways that you can cost- 3. Form Relationships on business in their content coverage.
eff ectively build a marketing campaign. Let’s Social Media
see how this all adds up in the end using Social media provides your start-up with
Cherilyn Zorrilla, Content Curator for AlphaMind Studios. Visit
average costs for diff erent types of services. the opportunity to directly and deeply https://www.alphamindstudios.com.
■ Website — $200
social media can have big payoff s. Regardless business and your brand. If you do this, and take
■ Social Media Services & Content — $1,000
of the marketing mix that you choose to use, advantage of cost-eff ective marketing channels
■ Email Marketing — $100
the most important step is getting to know that are available today, you will quickly fi nd
■ Video Media — $1,000
your customers and where to fi nd them. You your business growing and your dreams will
■ Local Print Ads — $1,500
also need to know how to connect with them come true.
■ Micro-Infl uencers — $1,200
on a personal level.
TOTAL — $5,000 Philip Piletic’s primary focus is a fusion of technology, small
Today’s customers are inundated with
business, and marketing. He is an editor, writer, marketing consultant
As you can see, it is possible to build a successful marketing messages every day. In order to and guest author at several authority websites. In love with startups,
marketing campaign with a very small budget. reach them, you need to get to know them well latest tech trends and helping others get their ideas off the
ground. He’d like to thank Lendi for their help with this article. Visit
Taking advantage of today’s technology and and deliver a message that builds trust in your https://www.lendi.com.au.
®
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