Page 152 - Fortune-November 01, 2018
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THE
FUTURE
50
WHAT IF I’D BOUGHT AMAZON AT $20? What if I’d been Employee No.5 at HEAD WRITERS:
Netflix? These, of course, are the what-ifs on which we build our fantasies. EAMONBARRETT
MATT HEIMER
But they’re also backward-looking versions of the question that pre-
occupies every investor and executive: How do I identify companies that CONTRIBUTORS:
are poised for sustained, strong growth? To answer that question, Fortune Scott DeCarlo
Ryan Derousseau
teamed up in 2017 with the Boston Consulting Group (BCG) to devise the Grace Donnelly
Future 50, which weighs dozens of factors to assess companies’ long-term Erika Fry
potential. Last year’s picks, we’re happy to say, handily outperformed the Robert Hackett
stock market. This year, we’ve expanded the index beyond the U.S.—where AdamLashinsky
Sy Mukherjee
growing middle-class populations are creating intriguing new what-ifs. Jonathan Vanian
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