Page 150 - Fortune-November 01, 2018

MAYBE WE FEAR IT. Maybe we hope for too much from it. Whatever our motivation, most of us—as business
leaders or consumers—have yet to grapple with what artificial intelligence can do. When consultancy
Pegasystems recently asked Americans whether they believed they had interacted with A.I., only one in three
ILLUS T R AT ION BY DA NIL K RI VORUCHKO “Four Waves” of advances that are enabling A.I.’s rise (page 92). Fortune’s staff offers a whirlwind tour of the
said yes; in fact, almost 85% had done so. As that figure suggests, A.I. is beginning to touch ever more facets
of our lives, and we owe it to ourselves to start thinking in a clear-eyed way about its perils and potential.
In this special package, Kai-Fu Lee, the venture capitalist and former head of Google China, describes the

ways A.I. is already changing the business world (page 96). And in “It Might Get Loud” (page 112), we explore
how A.I. could turn voice-recognition into a dominant way of interacting with technology. Could Alexa or Siri
discuss these stories with you in depth? Not yet…but wait till next year. —Matt Heimer

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