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         Like Buffett, Rogers holds his stocks
       for a long time. Ariel first purchased   “IT’S FUN TO BE DIFFERENT,” ROGERS SAYS. “BETTING AGAINST
       J.M. Smucker Co. (SJM)—whose             THE CROWD IS AWFULLY SATISFYING WHEN IT PAYS OFF.”
       brands include not just the eponymous
       jam but also Carnation, Crisco, Folgers
       and Jif—back in September 2002.
       Since then, the stock, now Ariel’s 10th-  this year, and he is holding on to Via-  (including so far in 2018). As a result,
       largest holding, has roughly quintu-  com (VIA), owner of Paramount and   many funds whose past style was
       pled in price. Smucker remains a solid,   MTV, whose shares are trading about   value have shifted toward growth.
       relatively unloved stock, with a P/E   where they were a decade ago.   But, in addition to Ariel, some value
       of 13, based on analysts’ earnings esti-  Ariel is well diversified, with its   stalwarts remain. VANGUARD WINDSOR
       mates for the fiscal year ending April   largest holding, KKR & Co. (KKR),   (VWNDX), the fund Neff ran for 31 years,
       30, 2019. The company has hiked its   representing only 5.0% of assets.   has returned an annual average of
       dividend from an annual payout of   Shares of KKR, a private-equity firm,   10.3% over the past 10 years and car-
       72 cents in 2002 to $3.26 this year.   have been rising this year after KKR   ries an expense ratio of just 0.31%,
       The current yield is a generous 3.1%.   converted from a partnership to a cor-  compared with Ariel’s 1.01%. Top hold-
         I asked Rogers whether there were   poration, mainly for tax reasons. The   ings in its broadly diversified portfolio
       many opportunities like Smucker. “ Oh,   stock trades at a P/E of 15, based on   are Bank of America (BAC) and insurer
       there’s no shortage of value stocks,” he   2019 earnings estimates.   American International Group (AIG).
       said. He particularly likes media and                                Another good choice is FIDELITY MID CAP
       information firms. Rogers remains   Scouting new stocks. Rogers and his   VALUE (FSMVX), with an average annual
       faithful to such companies as Nielsen   fellow analysts at Ariel look for new   10-year return of 10.1% and an expense
       Holdings (NLSN), the marketing and   ideas the way most of us do: by read-  ratio of 0.69%. Fidelity brought in a
       media firm, despite a dismal showing   ing and talking to people they trust.   new manager, Kevin Walenta, last year,
                                                  When an idea surfaces     and he has made big changes in the
                                                  that seems to have merit,   portfolio. Among his largest recent
                                  ■  EVEN AFTER A
                                LONG BULL MARKET,   Rogers says, he assigns   investments are Huntsman (HUN),
                                 JOHN ROGERS SEES   someone to do a prelimi-  a chemical company, and Lear (LEA),
                                 “NO SHORTAGE” OF   nary report—and someone   an automotive seating manufacturer.
                                   VALUE STOCKS.
                                                  else to be “devil’s advocate,”   Each carries a P/E of just 8.
                                                  warning of the pitfalls of   Rogers says he has a feeling “the
                                                  the purchase.  The next step   tide might be turning” in favor of
                                                  is to visit the site, a trek   a new value cycle. But cycles are not
                                                  often made by senior mem-  really the point. Nor is the economy.
                                                  bers of the team, including   Rogers is optimistic about economic
                                                  Rogers himself.           growth, but he doesn’t buy stocks
                                                    The analysts rank their   based on it. He hunts bargains, period.
                                                  holdings according to a pro-    Over the long term, value is where the
                                                  prietary formula based on   performance is. Market return data
                                                  cash flow. When the differ-  from Ibbotson Associates, a unit of
                                                  ence between what the     Morningstar, show that since 1926, a
                                                  team thinks a stock is worth   value orientation has beaten a focus
                                                  and what it costs becomes   on growth across companies of all
                                                  too narrow, it’s time to sell.   sizes.  The reason, almost certainly,
                                                  The forward P/E and price-  is that value stocks are irrationally
                                                  to-book-value ratio of the   rejected by investors. Or, as Rogers
                                                  average Ariel stock is one-  puts it, “There are still inefficiencies
                                                  fourth lower than those   in markets. I thought that 35 years
                                                  of the average stock in the   ago, and I still believe it.” ■  VICTOR POWELL/COURTESY ARIEL INVESTMENTS
                                                  S&P 500.
                                                    Growth and value tend to   JAMES K. GLASSMAN CHAIRS GLASSMAN ADVISORY, A PUBLIC-
                                                                            AFFAIRS CONSULTING FIRM. HE DOES NOT WRITE ABOUT HIS
                                                  be cyclical investing styles.   CLIENTS AND, OF THE STOCKS AND FUNDS MENTIONED IN THIS
                                                                            COLUMN, HE OWNS ONLY AMAZON.COM. HIS MOST RECENT
                                                  Growth has beaten value   BOOK IS SAFETY NET: THE STRATEGY FOR DE-RISKING YOUR
                                                  in eight of the past 10 years   INVESTMENTS IN A TIME OF TURBULENCE. CONTACT HIM AT
                                                                            JGLASSMAN@KIPLINGER.COM.
       20  KIPLINGER’S PERSONAL FINANCE    11/2018



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