Page 46 - Choices Magazine - KS3 - Issue 3

JOB: Responsibilities Salary

Web Content Manager As a web content manager,

your duties will include: • Starting salaries for web
content coordinators are
• manage your company CMS, working around £20,000 to £25,000.
with developers and editors to ensure it’s • Experienced web content
meeting the needs of your organisation coordinators, web content
• conduct content audits to identify gaps executives and web content
and redundancies in the site content managers can earn between
• create and implement content schedules £25,000 and £40,000.
for people to produce or update content
• produce maps and visualisations of the site • Senior web content managers
and website managers can
to help staff understand the structure and earn between £40,000
function of the website and £50,000.
• write and edit web copy
• source, commission and sometimes edit Salaries usually depend on
images and videos the size and importance of
As websites grow and offer more information, the web content manager • develop policies relating to your the website, as well as on
whether you have any extra
is an increasingly vital role - combining organisation and writing skills with organisation’s web content, such as a responsibilities, such as managing
the necessary technical knowledge house style writers and editors. London
• analyse analytics data to learn how users salaries are usually higher.
Web content managers ensure that the content of a website is well-structured interact with your site
and easy to find and that it meets the needs of its users by covering all necessary Income figures are intended
topics and being up to date and accurate. The content you’ll manage can • survey users and hold focus groups to learn as a guide only
include web pages, images, videos, blog posts, guest articles, reviews and about how they view your site
occasionally social media and marketing copy. • train staff in writing and producing content
for the web
You’ll sometimes produce copy and edit the site yourself, but on larger sites you’ll • occasionally update HTML, CSS,
normally act as a coordinator, commissioner, and project manager, overseeing and JavaScript on your site
the work of other writers and editors. You’ll produce content schedules and audits,
which writers and editors use to keep copy up to date and to create new content • stay knowledgeable about your
at appropriate times. site’s subject area.

You’ll be an expert in your organisation’s content management system (CMS)
and will produce user guides and deliver training, as well as work with the CMS
developers and internal IT staff to ensure the system has been configured to meet
47 | JUL Y 2020
the needs of the organisation.
Web content managers also organise user testing and market research projects
to ensure that the website’s content is suitable for the audience.

DECEMBER 2020 | 46