Page 31 - Concept_In_Archie_Ed1

WHY GENERATE A CONCEPT IN ARCHITECTURAL DESIGN ?

A strong architecture concept gives the architect /

designer a clear direction and framework when
making design decisions; it provides a methodology

to the thinking process by offering a type of rule
book. When there is a question to be answered or
a decision to be made, the concept is consulted and

used to direct methods of thinking to provide a
solution within its own parameters to maintain the

clarity of the design intent. This stops the architect
from branching off into never-ending directions and
tangents, that will only hinder and water down the

architecture’s legitimacy.

In architectural world, the difference between a
successful project and an average one is judged by
the strength of its concept and whether its clarity

remained and was kept consistent throughout.
Architecture needs to be analyzed in depth and

meaning and the more coherent and relevant it is,
Figure 24 : Concept development to elevation
the more successful and interesting it becomes the
concept brings richness to the design.
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