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Diagram 5.7: Flow step on how Q-Swift will be used in hotel
6.0 Discussion
This service innovation might bring competitive advantages to all the participants in the new netlike business
model. IT system provider improves its customers and partners competencies with its product. The attractive
functions and convenient information allow customers to be ready to use it and explore it, and thus they satisfy
themselves and, in the mean, while bring profits to other actors. Hotels lodge guests and provide space to other
actors, the reward for which is improved IT facilities and customer loyalty. With the help of partners, local
businesses have chances to advertise their goods to their target customer group directly (Greenrooms, C. 2018).
However, innovation is followed by both new chances and threats the result from the google form survey and
interview shows majority of the respondents agree this apps will assist them while check in/check out and having
good experience in the hotel. Still, the minority of respondents who didn’t agree especially in using keyless function
which stated 28.6 percent of respondents might choose traditional approach as using physical key
7.0 Conclusion
From this study, conclusion the researchers make based on result from finding analysis from all the data or
figured obtained that. Based on finding also, it has high chance of that this mobile application will help the hotel
industry to face new norm circumstances and assist customers to have pleasant hotel experiences particularly in this
pandemic situation as majority of respondent positive. Customers are beginning to be afraid to travel and it is time
for industrial hotels to find ways to facilitate customers while dealing in hotels. As a solution, Q-SWIFT will be
introduced during this pandemic and at the same time, it will help to reduce the risk of infection to hotel customers.
Service innovation has been constantly studied to serve customers better. However, as one of the oldest industries, it
is hard to innovate in hotel industry with traditional methods. Fortunately, an emerging discipline called Service
Science, and information technology an outstanding representative of modern civilization, give us a good chance to
innovate services in a new way Hotels make profit mainly by providing lodging service. For many of travelers in
their vacation, visit or business trip, hotels are places they stay when out of home (Bryman, A., Bell, E. 2017).
In addition, from all objectives as mention in earlier chapter which are to Help the hotel industry to face new
norm. Create a structure system for contactless hotel room services into a mobile application and Assist customers to
have pleasant hotel experience., ALL having convincing prospect to be succeed when the product launch due to
overwhelming respond from industry player and customers. Nevertheless, in the future. There are a lot of
enhancement to be make in order to cope with current trend and situations on that time as the technology as keep
evolving from time to time.
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