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Skilled
Comes up with useful ideas that are new, better, or unique.

Introduces new ways of looking at problems.
Can take a creative idea and put it into practice.
Encourages diverse thinking to promote and nurture innovation.

Less skilled

• Stays within comfort zone rather than experimenting with new ways of looking at things.
• Presents ideas that are ordinary, conventional, and from the past.
• Tends to be critical of others’ original ideas.
• Has a style that discourages the creative initiatives of others.

Talented

• Moves beyond traditional ways of doing things; pushes past the status quo.
• Continually assesses the market potential of an innovative idea or solution.
• Finds and champions the best creative ideas and actively moves them into implementation.

• Tries multiple, varied approaches to innovative ideas.
• Builds excitement in others to explore creative options.

Overused skill
• Gravitates toward the new and rejects the old.
• Comes up with so many unusual ideas that it overwhelms others.

• Expends too much time and effort looking at creative alternatives instead of taking action.
• Relentlessly pursues change and innovation at the cost of efficiency and reliability.

Some possible causes of lower skill
Causes help explain why a person may have trouble with Cultivates innovation. When seeking to
increase skill, it’s helpful to consider how these might play out in certain situations. And remember that all
of these can be addressed if you are motivated to do so.

• Cautious; risk averse.
• Not open to new ideas.
• Narrow perspective.

• Not market/customer savvy.
• Complacent with what is.
• Lacks knowledge about process.
• Doesn’t value innovation.

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