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Learn more about Persuades

               Bacon, T. R. (2011). Elements of influence: The art of getting others to follow your lead. New York, NY:
                  AMACOM.

               George, B., & Sims, P. (2007). True north: Discover your authentic leadership. San Francisco, CA:
                  Jossey-Bass.

               Goulston, M., & Ullmen, J. (2013). Real influence: Persuade without pushing and gain without giving in.
                  New York, NY: AMACOM.

               Mortensen, K. W. (2013). Maximum influence: The 12 universal laws of power persuasion (2nd ed.). New
                  York, NY: AMACOM.

               Scharlatt, H., & Smith, R. (2011). Influence: Gaining commitment, getting results (2nd ed.). Greensboro,
                  NC: Center for Creative Leadership.



                      Deep dive learning resource links

               Blalock, B. (2013, October 15). 10 Steps to executive-level confidence. The Wall Street Journal.
                  Retrieved from http://blogs.wsj.com/speakeasy/2013/10/15/10-steps-to-executive-level-confidence/
               DeGideo, A. (2009, July 7). Communication keys: 7 Steps to more compelling arguments. Business Brief.
                  Retrieved from http://www.businessbrief.com/communication-keys-7-steps-to-more-compelling-
                  arguments/

               Gallo, A. (2010, November 15). How to get your idea approved. Harvard Business Review Blog Network.
                  Retrieved from http://blogs.hbr.org/2010/11/how-to-get-their-approval/

               Goulston, M., & Ullmen, J. (2013, March 19). For real influence, listen past your blind spots. Harvard
                  Business Review Blog Network. Retrieved from http://blogs.hbr.org/2013/03/for-real-influence-use-
                  level-f/
               Hall, J. (2013, June 19). Don’t let your ego grow bigger than your influence. Forbes. Retrieved from
                  http://www.forbes.com/sites/johnhall/2013/06/19/dont-let-your-ego-grow-bigger-than-your-influence/
               Michaels, S. (2011, August 22). 3 Powerful skills you must have to succeed in sales. Forbes. Retrieved
                  from http://www.forbes.com/sites/womensmedia/2011/08/22/3-powerful-skills-you-must-have-to-
                  succeed-in-sales/
               Moss Kanter, R. (2012, September 25). Ten reasons people resist change. Harvard Business Review
                  Blog Network. Retrieved from http://blogs.hbr.org/2012/09/ten-reasons-people-resist-chang/
               Quast, L. (2012, November 26). Overcome the 5 main reasons people resist change. Forbes. Retrieved
                  from http://www.forbes.com/sites/lisaquast/2012/11/26/overcome-the-5-main-reasons-people-resist-
                  change/













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