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Skilled
                   Understands internal and external stakeholder requirements, expectations, and needs.

                   Balances the interests of multiple stakeholders.
                   Considers cultural and ethical factors in the decision-making process.
                   Acts fairly despite conflicting demands of stakeholders.


               Less skilled

               •  Focuses on meeting current expectations and needs of a limited number of stakeholders.
               •  Considers some stakeholders’ interests more strongly than others’.
               •  Allows conflicting stakeholder demands to unfairly influence actions.


               Talented
               •  Maintains frequent interactions with a broad stakeholder network.

               •  Takes a proactive approach to shape and influence stakeholder expectations.
               •  Serves as a liaison between different stakeholder groups.
               •  Effectively aligns the interests of multiple, diverse stakeholders.


               Overused skill

               •  Spends too much time interacting with stakeholders, slowing down decision making.
               •  Is too focused on clarifying stakeholder needs and building consensus among stakeholders when
                  others are looking for clear direction on day-to-day business matters.


               Some possible causes of lower skill
               Causes  help  explain  why  a  person  may  have  trouble  with  Balances  stakeholders.  When  seeking  to
               increase skill, it’s helpful to consider how these might play out in certain situations. And remember that all
               of these can be addressed if you are motivated to do so.
               •  Poor communication skills.

               •  Wants to please everyone.
               •  Poor influencer.
               •  Ineffective networker.

               •  Not attuned to others’ needs.
               •  Weak at building relationships.
               •  Not strategic.
               •  Avoids conflict.

               •  Narrow perspective.
               •  Uncomfortable with complexity.

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