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topics that match their strategic interests. Use the same terms and metaphors they use in their
messages. Practice thinking and speaking more broadly than your own function and level. Go for
form and substance.

14. Plans interrupted by unwanted change? Approach the future with optimism. It’s important to
face undesirable realities—competitors disrupting the industry, regulators halting progress,
unforeseen events crushing otherwise perfect plans. But doom and gloom forecasts do little to rouse
energy and commitment. Make it a point to view needed changes in strategy with an optimistic lens.
Reinforce your confidence in the resourcefulness, drive, and competence that you and your
colleagues possess. It’s hard to imagine new possibilities if you allow crises large and small to
dampen your belief in a positive future. When change forces your strategy to change, regroup.
Together, paint a new portrait of what’s possible.

Want to learn more? Take a deep dive…

Green, H. (2012, September 11). Strategy ain’t what it used to be. Forbes.
Hatch, J., & Zweig, J. (2001, March/April). Strategic flexibility – The key to growth. Ivey Business
Journal.
Sirkin, H. L. (2013, September 23). The key to corporate fitness: Agility and flexibility. Bloomberg
Businessweek.

Job assignments
• Take on a project or assignment that requires significant strategic thinking and planning with
colleagues from various disciplines, divisions, or geographies.
• Prepare and present a strategic proposal to senior leaders that involves charting new ground. Identify
the trade-offs inherent in any strategic decision.
• Do a thorough trend analysis and environmental scan of your function, unit, or organization as part of
the strategic planning process.
• Manage an aspect of a rapidly expanding or growing operation that is instrumental to the organization’s
strategy.
• Conduct a competitive analysis of your organization’s products/services and position in the
marketplace.

Take time to reflect…
If you focus on the here and now…
…then understand that strategy is foresight. What got you here today will not get your there
tomorrow. Keep one eye on the present, and focus the other on looking to the future.

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