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Job assignments
• Do a competitive analysis of your organization’s products or services or position in the marketplace,
and present it to the people involved.
• Do a postmortem on a successful project, and present it to the people involved.
• Do a feasibility study on an important opportunity and make recommendations to those who will
decide.
• Monitor and follow a new product or service through the entire idea, design, test market, and launch
cycle.
• Study and summarize a new trend, product, service, technique, or process, and present and sell it to
others.

“What’s the use of running if you are not on the right road?”

− German proverb

Learning resources
Apgar, D. (2008). Relevance: Hitting your goals by knowing what matters. San Francisco, CA: Jossey-
Bass.
Barney, J., & Hesterly, W. S. (2007). Strategic management and competitive advantage: Concepts and
cases (2nd ed.). Upper Saddle River, NJ: Prentice Hall.
Camillus, J. C. (2008). Strategy as a wicked problem. Harvard Business Review, 86(5), 98-107.

Charan, R. (2005). Boards that deliver: Advancing corporate governance from compliance to competitive
advantage. San Francisco, CA: John Wiley & Sons.
®
Eichinger, R. W., Ruyle, K. E., & Ulrich, D. O. (2007). FYI for strategic effectiveness: Aligning people and
operational practices to strategy. Minneapolis, MN: Lominger International: A Korn Ferry Company.

Freedman, M. (with Tregoe, B. B.). (2003). The art and discipline of strategic leadership. New York, NY:
McGraw-Hill.

Hughes, R. L., & Beatty, K. M. (2005). Becoming a strategic leader: Your role in your organization’s
enduring success. San Francisco, CA: John Wiley & Sons.

Hunger, J. D., & Wheelen, T. (2006). Essentials of strategic management (4th ed.). Upper Saddle River,
NJ: Prentice Hall.

Krames, J. A. (2003). What the best CEOs know: 7 Exceptional leaders and their lessons for transforming
any business. New York, NY: McGraw-Hill.

Nolan, T. N., Goodstein, L. D., & Goodstein, J. (2008). Applied strategic planning: An introduction (2nd
ed.). San Francisco, CA: Pfeiffer.

Pearce, J. A., & Robbins, D. K. (2008). Strategic transformation as the essential last step in the process
of business turnaround. Business Horizons, 51, 121-130.

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