Page 3 - Q1 GI/J&J Newsletter, 2019

Key Messages

KHALID ALI

Chief Executive Officer – GCC Countries
Albatha Consumer Group

I would start by congratulating the entire team for the great job and success achieved with all the

adverse situations. The team believed in nothing is impossible and positively cracked the plans which resulted in
Q1 success. J&J has supported tremendously during the crucial period and standing next to us in fighting the

battle with the trade through introduction of innovate NPI’s and mind blowing promotions to the end users. The
expectation of incremental sales will take place after Q3 under the assumption of EXPO 2020. Let’s keep our
fingers crossed and keep on delivering great results for a satisfactory year closing of 2019.

SHAIKH SAMEER

General Manager
Gulf International / Johnson & Johnson
Consumer Division

The objective for the year 2019 is to sustain the business with all the market challenges and securing the growth
from New Product Initiatives during the current tough economic situations. The cost of business is increasing drastically year
after year due to the fact, UAE being the hub for majority of the suppliers. Therefore, alternative solutions are applied to

maintain and retain our legacy at the market place by thinking out of box approach, change in strategy from profitability
stand point .

Year 2019 is also the year of correction and creating efficiencies with back to basics stand point. Implementation of Sales
Force Automation is one of the examples on the efficiency front for optimization on all the aspects of sales calls. Identifying
and measuring the competencies and capabilities within the team and taking the right employment development programs

to enhance the core team to further excel in the areas of expertise.

Johnson & Johnson believes in innovations and new addition to the category adding substantial value to our IMS and
building category to our retailers and providing quality products to our consumers, Cotton Touch and Anti-Bacterial range
are the promising NPI’s for the Q1 which will reduce the dependency on the wholesale and increase the base sales.

My heartfelt thanks to all the members of Gulf International, Johnson & Johnson and Albatha for the guidance and support
in turning our dreams into reality. Gulf International / Johnson & Johnson division is optimistic and committed on our

deliverables of 2019.