Page 5 - Q1 GI/J&J Newsletter, 2019

Business Updates – SFA

What is SFA and it’s importance?

Sales Force Automation or SFA
is a powerful tool and technique of
using software to automate the

business tasks of sales.

The SFA application is integrated to

the SAP Electronic Readable Program
in real time.

Currently, there is a total of 25 users
from the GT Sales Executives and Key

Account Executives.

The project went live on 15
th
December 2018.
*ASWAAQ Supermarket, Al Warqa

SFA Function & Benefits

 Journey Plans
 Outlet Tasks
 Share of Shelf

 Price Check
 Activation Check and EPOS Promotion Tracking
 Digital Content
 Planogram adherence

 Joint Call Survey with Supervisor
 Survey
 Sales Rep Dashboard
 Geo Location (GPS) Tracking

 Order Management
 Sales Operations Administration
 Portal Reports