Page 15 - Merchandiser Refresher Course

ABOUT MERCHANDISING…

WHAT IS MERCHANDISING? At your service!

Merchandising is everything you do to promote and sell your products.
Good morning ma'am!
When we talk about merchandise, we are talking about products available for sale, How can I help you?

typically in a retail setting on shelf like Carrefour, Lulu, Coops & etc.

WHAT DO MERCHANDISERS DO IN STORE?

 Ensures fundamentals Availability, Visibility and Pricings are met

 Maintains product and shelf cleanliness
 Placement of New Product Innovations at hot spot area (EYE LEVEL)

 Monitoring near expiry products and out of stocks
 Applying First In, First Out process

 Gathers competitors activity and report it

BENEFITS OF MERCHANDISING…

 Higher sales

 Faster inventory turnover
 Shoppers spends more time in the store Remember to greet & smile!

 More satisfied shoppers and gain brand loyalty A good trait of a merchandiser is always delighted
to assist shopper and supports his teammates.

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