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Organizing our Brand ARCHITECTURE

NEW BORN ACTIVE BABY KIDS

BONDING & SECURITY DISCOVERY & EXPLORATION CONFIDENCE & INDEPENDENCE

0+ 6+ 18+

months SLEEP & EXPLORE months PLAY & LEARN months

Development Need • Skin’s barrier weaker/thinner/less • Growing autonomy & exploration • Socializes, more independence
SKIN TO SKIN CONTACT

• Walking=more and different germs
• More active=more germs
hydrated
• Improved sleep
• Increased verbal communication and self-
• Skin pH equilibrates
recognition begins
• Greater potential for diaper rash/skin
• Responds to sound, touch
• Bonds with caregiver
irritation
• Blink reflex not developed

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