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Revolutionizing our Products & Formulas TRANSFORM THE
CORE OF THE
CATEGORY
Our formulas have been reinvented with everything parents want and nothing that they don’t
50% BENCHMARKING AGAINST
90%
FEWER INGREDIENTS AND 1
FORMULATED TO BE GENTLER ON OF GLOBAL COMPETITORS 2 3
TARGETING TO DELIVER SUPERIORITY
THE ENVIRONMENT
400+ 5000 11,500
FORMULAS TESTED WITH
INGREDIENTS
REJECTED FRAGRANCE VALIDATIONS MOMS
Source: 2016 Johnson & Johnson GSIA
Johnson & Johnson Consumer Inc. Confidential and Proprietary Information – © J&JCI 2017
