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3.3.3 Studi Pustaka ................................................................................... 69
3.4 Metode Analisis Data ............................................................................. 69
3.4.1 Model Usulan dan Hipotesis Data .................................................. 69
3.4.2 Indikator Penelitian ......................................................................... 75
3.4.3 Indikator Penelitian ......................................................................... 76
3.4.4 Pembuatan Kuesioner...................................................................... 80
3.5 Analisis Data dan Interpretasi Hasilnya ................................................. 84
3.6 Kerangka Penelitian ............................................................................... 86
BAB 4 HASIL ANALISIS DAN INTERPRETASI ......................................... 88
4.1 Analisis Demografi ................................................................................. 88
4.1.1 Hasil Analisis Demografi ................................................................ 88
4.1.2 Interpretasi dan Pembahasan Hasil Analisis Demografis ............... 89
4.2 Analisis Pengukuran Model (Measurement Model/Outer Model) ......... 95
4.2.1 Hasil Analisis Pengukuran Model (Outer Model) .......................... 95
4.2.1.1 Interpretasi dan Pembahasan Hasil Analisis Model Pengukuran
(Outer Model) .............................................................................................. 101
4.3 Analisis Model Struktural (Inner Model) ............................................. 104
4.3.1 Hasil Analisis Model Struktural .................................................... 104
4.3.2 Hasil Analisis Pengukuran Model ................................................. 111
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