Page 11 - Brand Style Guide (UNAM) 2023 Ed-1

d) Logo Construction
The logo lock-up has been constructed using spacing provided by its elements.

Never disrupt the relationship between the wordmark and icon.

e) Logo Clear Space

• Clear space is the area surrounding the logo lock-up that must be kept free of other graphic
elements.
• This rule ensures that the logo lock-up has space to breathe, which creates impact.
• The free space around the primary logo lock-up is determined by the design concept and
elements.
• The logo should not be placed to close to the edge of page.
• ALWAYS let the logo BREATHE in RELATION to design.
• This applies when it is a full page open design with no frames.

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