Page 6 - Brand Style Guide (UNAM) 2023 Ed-1
P. 6

4.  BRAND ESSENCE


            By looking at the past, present and future it was felt that the essence of our brand is captured beautifully with:
            Relevance through Progressive Wisdom.


            Relevance speaks to the here and now, PRESENT
            Progressive speaks to the FUTURE, and
            Wisdom speaks to the PAST.










































































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